The news is out! Following the comprehensive national media launch in February 2016, word about the Have the Talk of a Lifetime consumer education campaign is spreading quickly through extensive marketing, advertising and communications.
Measuring Campaign Success Doc. [Download here]
BRINGING THE MESSAGE HOME
The campaign scope is national, but we know that you as a Selected firm will benefit most by translating the message to the local level. The campaign empowers you to share and expand on the value of memorialization, bringing the message home to families in your local community who are ready to Have the Talk of a Lifetime.
Through your participation, you help people in your community discover the unique life stories of those who matter most to them. These discussions can help families and friends make important decisions about how they wish to remember and honor the lives of their loved ones. Most importantly, you will help them understand the important role you play in the funeral and memorialization process.
HOW DO I PARTICIPATE?
Positioning your firm as the “go to” in your community means taking a few strategic steps. FAMIC has created a comprehensive collection of tools to make participation simple, convenient and effective. There are many ways for your firm to get involved, but if you have limited time, here are the top four action items:
- Understand the Campaign.
Start by watching the Have the Talk of A Lifetime Video. This three-minute video offers a quick snapshot of the campaign, what it is and the value it provides to both consumers and to your firm. Show the video at your next staff meeting and make sure everyone on your team knows about the campaign. This video is the best training tool of all.
- Be Found.
Be part of the Find a Funeral Professional Database. This helps consumers find your firm! Access the Talk of a Lifetime logo and instructions on how to place the logo an identification widget and link onto your firm’s website. Forward these items to your website support person and tell them to follow the instructions as soon as possible.
- Be Prepared.
Access the Consumer Booklet and Workbook.
Both the Booklet and the Workbook can be downloaded here. You will also want to order a supply of both items, customized with your own logo, to distribute in your community. Have your staff become familiar with both pieces so they are prepared to discuss it with anyone who might need some assistance.
- Select a Firm Liaison.
We recommend you assign someone on your staff who can serve as a liaison between the campaign, the funeral home staff and the public. This individual should visit the FAMIC website and review and download the professional resources available to help your firm meet the needs of consumers in your market.
Here is your login information:
To help you get started we’ve included a handful of the most popular resources below. If you have suggestions for new items or questions on the campaign, please email Rob Paterkiewicz.