General Sessions:
Motivation and Innovation

All general sessions will be offered both in person and on the Virtual Meeting Platform.

Opening Session

This traditional kick off to the Annual Meeting includes the following.

Remembering Our Colleagues

Each year Selected reflects and pays tribute to the members and others we’ve lost since the previous Annual Meeting. The 2021 memorial will be facilitated by Honorary Selected member Dr. Bill Hoy, Grief Connections and Baylor University professor.

Outgoing Officers’ Addresses

Outgoing Board Chair Eric Trimble (R) and President Paul St. Pierre (L) will offer a review of the year as officers of Selected Independent Funeral Homes, recapping highlights and sharing insights on the important issues facing funeral service.

Keynote Address: Work, Laugh, Repeat

There’s no denying it’s been a difficult time as everyone faced, adjusted and carries on from the global pandemic. Restrictions, mandates, long hours and increased stress have taken a toll. There’s never been a better time to tap into the therapeutic qualities laughter offers. Greg Schwem shows it is possible to laugh at work and about work as he good-naturedly discusses topics such as smart phone abuse, social network overload, never-ending conference calls, “frequently” asked questions, and home office workers. You owe it to yourself, your staff team and your client families to find new energy and fresh perspective that will allow you to continue to serve at the highest level.

Greg Schwem

Greg’s take on the 21st century workplace and work/life balance has landed him on SIRIUS Radio, Comedy Central and the pages of Exceptional People magazine. More than just a business humorist, Greg also is an author, nationally syndicated humor columnist, TV travel host, award-winning greeting card writer and creator of funnydadinc. And, he has shared the concert stage with the likes of Celine Dion and Keith Urban. Greg uses his talents to provide a hilarious look at today’s corporate environment and the latest tools used to conduct business. + More


General Session

The Connected Leader

The common denominators of the most successful people are the ability to effectively communicate and connect, regardless of the situation, location or audience. In a competitive world filled with a global workforce, numerous communication challenges, and daily digital distractions, getting your message heard has never been more challenging. Clear, concise communication is no longer enough to get results: connection must be part of the equation.

In this impactful session, Colette Carlson will share how you can amplify your impact and form crucial relationships that drive productivity, engagement and collaboration by learning how to:

  • Up your emotional quotient to increase your credibility and gain support
  • Foster healthy communication through focused, dedicated behaviors
  • Align your thoughts, words and actions to build trust and increase influence
  • Communicate with candor and clarity while maintaining a respectful, human connection
  • Become a human highlighter who champions the accomplishments and strengths of every individual on your team

Colette Carlson

A human behavior expert and CPAE Hall of Fame speaker, Colette teaches how to transform relationships through the power of connected conversations. Her presentations weave together powerful life lessons, researchbacked strategies, and the call to action for personal and professional success. Her articles on connection, stress management, sales and leadership have been featured in Success, Business Management Daily and Working Mother magazines. With a master’s degree in Human Behavior and more than 20 years of experience helping individuals change behaviors that impact their success, She understands the psychology, mindset and skills required to make positive, long-lasting change. lasting change. + More


Futures Session

Righting Death:
The Future of Funeral Service

Did the pandemic shake the foundation of the funeral business, or prove its resilience?

Should funeral home owners feel confident about the future, or terrified?
Is the funeral business in crisis, or healthier than ever?

More than a year into one of the most disorienting periods in the history of deathcare, it can feel like the traditional signposts have been destroyed. It’s tough to know which way is up – every opinion and data point seems to tell a different story. Eric Layer, author of The Right Way of Death and partner at McKee Wallwork + Co., will provide you with the context you need to get your bearings. By overlaying the historical underpinnings of our present challenges with a data-driven snapshot of our present context using three years of data exclusive to Selected members, Eric provides an insightful and grounded take on what will happen next – and what owners should be thinking about in 2022. This third and final installment of the Death Disruption Index is not to be missed.

Eric Layer

Eric Layer has worked in communications offices at the White House and on Capitol Hill, where his public relations work landed front-page stories in The Wall Street Journal, The New York Times and other national publications. His first book, The Right Way of Death, is a guidebook for morticians, but it’s really a resource for every company grappling with its own mortality. Eric has honed similar expertise by guiding his clients through turbulent waters in industries as diverse (and disrupted) as finance, construction and manufacturing, and he is deeply committed to crafting business strategy and helping companies build resilience. + More


Membership Business Session

This session features updates about the Selected Educational Trust and other timely information as well as highlights the service of the Selected Board of Directors including:

Incoming Officers’ Addresses

2021-2022 Board Chair Robert Nunnaley (R) and President Josh Blake (L) will provide their views of funeral service and outlook for the Association for the coming year.