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Through your participation in the Have the Talk of a Lifetime campaign, you will help people in your community discover unique life stories of the people who matter most to them. Efforts continue to be made and word about the Have the Talk of a Lifetime consumer education campaign is spreading quickly through extensive marketing, advertising and communications. 

New statistics continue to be updated on campaign activity. Visit the links below to view more.  

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The campaign scope is national, but we know that you as a Selected firm will benefit most by translating the message to the local level. The campaign empowers you to share and expand on the value of memorialization, bringing the message home to families in your local community who are ready to Have the Talk of a Lifetime.


Through your participation, you help people in your community discover the unique life stories of those who matter most to them. These discussions can help families and friends make important decisions about how they wish to remember and honor the lives of their loved ones. Most importantly, you will help them understand the important role you play in the funeral and memorialization process.


Positioning your firm as the “go to” in your community means taking a few strategic steps. FAMIC has created a comprehensive collection of tools to make participation simple, convenient and effective. There are many ways for your firm to get involved, but if you have limited time, here are the top five action items:

  1. Understand the Campaign.
    Start by watching the Have the Talk of A Lifetime Video. This three-minute video offers a quick snapshot of the campaign, what it is and the value it provides to both consumers and to your firm. Show the video at your next staff meeting and make sure everyone on your team knows about the campaign. This video is the best training tool of all.

  2. Be Found.
    Be part of the Find a Funeral Professional Database. This helps consumers find your firm! Access the Talk of a Lifetime logo and instructions on how to place the logo an identification widget and link onto your firm’s website. Forward these items to your website support person and tell them to follow the instructions as soon as possible.

  3. Be Prepared.
    Access the Consumer Booklet and Workbook.
    Both the Booklet and the Workbook can be downloaded here. You will also want to order a supply of both items, customized with your own logo, to distribute in your community. Another great tool is the Talk of a Lifetime Conversations Cards. Use them to start the conversation, as giveaways to preneed families or as an icebreaker at a community event you sponsor. Click here for the order form to receive a 50% discount on decks.  

  4. Select a Firm Liaison.
    We recommend you assign someone on your staff who can serve as a liaison between the campaign, the funeral home staff and the public. This individual should visit the FAMIC website and review and download the professional resources available to help your firm meet the needs of consumers in your market.
    Here is your login information:
    Username: famic
    Password: campaign

  5.  Hold a Community Event. 
    The goal in 2018 is to double the amount of Talk of a Lifetime community events held in 2017. Here are two fantastic resources you can download now to get you started: The Talk of a Lifetime Community Events Guide and the Partner UP to Raise Your Visibility Tips & Action Plan

To help you get started we’ve included a handful of the most popular resources below. If you have suggestions for new items or questions on the campaign, please email Rob Paterkiewicz.

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Meet Mike.

Mike was interested in planning a Talk of a Lifetime community event. He didn’t know where to begin. Fortunately, he found everything he needed and now you can too. Watch the video and learn how.

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Let's Give Them Something to Talk About!

The Have the Talk of a Lifetime Conversation Cards are the perfect tool for you to use at your community events, as a gift to your preneed families or for those visiting your website seeking more information.

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Click here to order your card decks and enjoy a 50% discount just for being a member of Selected!

Let's hear from a few Selected members who are finding great value in the Conversation Cards and using them as part of their community outreach efforts.

"We sponsor events and use the cards for an 'ice breaker' game. Each participant takes one conversation card and we ask three participants to share their responses with the entire group. We ask, 'Does your family know your answer?' Most will say 'no' and the entire group recognizes the value the cards bring. We encourage attendees to visit our website and request a free deck." These cards really break the ice and get you connected!" 

J. Mark Busch | Busch Funeral and Crematory Services

"We have given presentations at churches, hospitals, community groups, retirement centers and to hospice employees. Attendees have been enthusiastic and enjoyed sharing their stories with us. The feedback has been very positive. This program really does help build better family relationships." 

Jenny Mertes | Muehlebach Funeral Care