Public Relations Toolkit, created exclusively for Selected members by Lisa Gunggoll of LG-PR Public Relations, contains tips, examples, links to helpful resources and ideas
specific to the funeral industry which we hope you will find helpful in your marketing, public relations and social
Online Reviews - How to Get Good Ones and Fix the Bad Ones:
Welton Hong of Ring Ring Marketing covered how to generate positive reviews in a respectful and thoughtful way. He
also covered how to mitigate the damage of negative reviews, how to deal with fake reviews, and which review sites
are most important for success.
“Phone Shoppers Are Awesome” For the past few years, Kevin Schoedinger with
Selected member firm Schoedinger & Company, OH, has been on a mission to track phone shoppers and develop a
strategy to address their needs. Kevin outlines the data driven insights on best practices for how to take a call,
how to follow up with a call, who should be taking the call, and how you can track your success.
“Change Is Good…You Go First!”
This panel of Selected members including Abby Snider-Robinson, Baker-Hazel & Snider Funeral Home &
Crematory, OH; Scott Bradley and Duncan Bradley, Bradley & Son Funeral Homes, NJ; Paul St. Pierre, Wilson St.
Pierre Funeral Service & Crematory, IN and Joe Canaday, Hippensteel Funeral Service and Crematory, IN shares
the strategies their firms have implemented to incorporate firewall brands to position themselves to thrive.
"Sell Value - Not Just Pricing" by Don Hutson Do you
want to discover a process that addresses the "how-to's" of developing trust, integrity and the best understanding
of your client families' wants and needs? The practice of selling value over price not only benefits your bottom
line, but produces satisfied and loyal client families.
"Funeral Service in 2020 and Beyond" by Doug
Gober,Alan Creedy and Paul Seyler Wouldn't it be nice to have 20/20
vision on what will happen in funeral service in the next five years? 10 years? or beyond? Doug Gober, Alan Creedy
and Paul Seyler share their assessments and predictions for the years ahead in order to help facilitate your
This session’s audio recording provided through the generous sponsorship of
"Planned Giving: How to Ensure Your Legacy" by Robert Evans Wondering how to remove
taxable assets from your estate, avoid capital gains and ensure that both your loved ones and the sustainability of
an organization can benefit? Robert Evans teaches how to use philanthropic giving to create a win-win environment