Marketing & Public Relations Toolkit

The Public Relations Toolkit, created exclusively for Selected members by Lisa Gunggoll of LG-PR Public Relations, contains tips, examples, links to helpful resources and ideas specific to the funeral industry which we hope you will find helpful in your marketing, public relations and social media efforts.

Download the Public Relations Toolkit

Value of Membership Promotional Package 

Selected Resources - Marketing Materials with Your Firm's Logo

Selected Resources Catalog - Educational Materials for Your Families 

Selected Branded Items 

Online Marketing Tools:

Online Reviews - How to Get Good Ones and Fix the Bad Ones:
Welton Hong of Ring Ring Marketing covered how to generate positive reviews in a respectful and thoughtful way. He also covered how to mitigate the damage of negative reviews, how to deal with fake reviews, and which review sites are most important for success.


Social Media Marketing Tools:

FrontRunner Webinar How to Get More from Facebook in 2019. [ Slides] [ Audio Recording] [ Video

Additional Marketing Tools:




FAMIC – Talk of a Lifetime Campaign

Gift of Ceremony Guide - Courtesy of O'Connor Mortuary 

National Alliance for Grieving Children "Season of Family" Holiday Toolkit

Marketing & Advertising Best Practices

How to Respond to Email Information Requests? – Courtesy of Funeral Decisions

Request an Online Review from Families (template) – Courtesy of Kraft-Sussman Funeral & Cremation Services

alternate textKevin Schoedinger

“Phone Shoppers Are Awesome”
For the past few years, Kevin Schoedinger with Selected member firm Schoedinger & Company, OH, has been on a mission to track phone shoppers and develop a strategy to address their needs. Kevin outlines the data driven insights on best practices for how to take a call, how to follow up with a call, who should be taking the call, and how you can track your success.

alternate textPaul St Pierre
alternate textJoe Canaday
alternate textAbby Snider-Robinson
alternate textDuncan Bradley
alternate textScott Bradley

“Change Is Good…You Go First!”
This panel of Selected members including Abby Snider-Robinson, Baker-Hazel & Snider Funeral Home & Crematory, OH; Scott Bradley and Duncan Bradley, Bradley & Son Funeral Homes, NJ; Paul St. Pierre, Wilson St. Pierre Funeral Service & Crematory, IN and Joe Canaday, Hippensteel Funeral Service and Crematory, IN shares the strategies their firms have implemented to incorporate firewall brands to position themselves to thrive.

alternate textBill Williams
alternate textWendy Weiner
alternate textMichael Hornibrook
alternate textTyler Anderson

“Perspectives on Preneed”
This panel of preneed insurance, trust experts share their perspectives on the challenges and opportunities. Featured panelists include Tyler Anderson, The Outlook Group; Michael Hornibrook, PRECOA; Wendy Weiner, Broad and Cassel; and Bill Williams, Funeral Services, Inc.

alternate textDon Hutson

"Sell Value - Not Just Pricing" by Don Hutson
Do you want to discover a process that addresses the "how-to's" of developing trust, integrity and the best understanding of your client families' wants and needs? The practice of selling value over price not only benefits your bottom line, but produces satisfied and loyal client families.

alternate textDoug Gober
alternate textAlan Creedy
alternate textPaul Seyler

"Funeral Service in 2020 and Beyond" by Doug Gober, Alan Creedy and Paul Seyler
Wouldn't it be nice to have 20/20 vision on what will happen in funeral service in the next five years? 10 years? or beyond? Doug Gober, Alan Creedy and Paul Seyler share their assessments and predictions for the years ahead in order to help facilitate your planning today.

This session’s audio recording provided through the generous sponsorship of

alternate textRobert Evans

"Planned Giving: How to Ensure Your Legacy" by Robert Evans
Wondering how to remove taxable assets from your estate, avoid capital gains and ensure that both your loved ones and the sustainability of an organization can benefit? Robert Evans teaches how to use philanthropic giving to create a win-win environment for all.

  • Audio   download

Hospice Considerations - John Horan handout


Creating Desire to Engage in Funeral Planning Conversations - Tom Belford
Creating Desire to Engage in Funeral Planning Conversations - Gail Rubin