Connecting Leaders. Transforming Care.

A Century of Service to the
Independent Funeral Service Profession

The Association was founded in 1917 as National Selected Morticians (NSM) when a group of forward-thinking funeral professionals met to discuss a shared vision of mutual cooperation and the future of funeral service. Membership is by invitation only and is extended to worthy funeral homes after careful evaluation of their character, professional ability and reputation.

Our mission is to deliver innovative and pertinent resources, solutions and ongoing support necessary for enduring excellence to our independently owned death care providers who aspire to be the very best in their profession. We serve as a resource for support for our members in achieving the best practice performance and recognized leadership in service to families. Selected Independent Funeral Homes offers many distinct advantages and benefits to its growing membership. While remaining faithful to its founding principles and its 100-year tradition, the association is constantly evaluating new and exciting ways to better serve its members today. Selected empowers you to achieve your goals by creating business tools, developing education and connecting members to better one other. We are Selected. And together, we are stronger.