Headquarters Staff

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Donna Anderson
Administrative Assistant

  • Family Follow-up Survey Program
  • Management Comparative Program
  • Selected Resources Program
  • Annual Report
  • Preferred Partner Program Support
  • Headquarters Office General Support

Donna is a long-time member of the Selected and NSM staff. She works to provide assistance and support for Selected’s member programs. Donna also utilizes her top-notch administrative skills by providing general office, vendor and leadership support.

Dan Beavers

Dan Beavers
Member Programs Coordinator

  • Selected Study Groups Program
  • Selected Transfer Services Program
  • Selected Resources Program
  • Family Follow-Up Survey Program
  • Management Comparative Program

Dan brings more than twelve years of customer service and member support experience to Selected. He helps educate members about Selected’s programs and responds to member inquires, tackles questions and handles requests for member assistance. Dan also assists with ongoing program administration, evaluation and research efforts.

Pam Butenshen

Pam Butenshen
Membership/Data Analyst

  • Member Recommendations
  • New Member Balloting
  • Member Data
  • Membership Updates

Pam brings more than 20 years of association membership experience to Selected. She provides support to our membership recruitment and retention activities. Pam works closely with Membership Engagement Director Patty Neuswanger to manage member prospects and their referral sources to strengthen our relationships with future members and current members who provide membership recommendations.

Jeremy Crystal

Jeremy Crystal
Accounting Manager

  • Accounting & Financial Matters
  • Dues Payments
  • Partner Invoicing
  • Member Support

Jeremy oversees all aspects of Selected’s financial activities including payroll, dues billing, deposits, payments and financial reporting for both the association and the Selected Educational Trust.


Stefanie Favia
Partners and Meetings Manager

  • Group Roundtable Coordination with Board and Hosts
  • Continuing Education
  • NextGen Professional of the Year Award
  • Meeting Registration
  • Preferred Parner Program
  • Headquarter Office General Support

Stefanie brings her more than seven years of customer service and administrative experience to Selected and often is the first person members talk to when calling the Headquarters office. She utilizes her excellent time management skills to provide a variety of support to both the meetings and membership areas by working closely with Amy Hunt in addition to her general office responsibilities. Stefanie has a strong eye for details and enjoys helping members directly and behind the scenes.

Marc Frankowski

Marc Frankowski
Creative/Design Manager

  • Design of Printed & Web-Based Materials
  • In-House Printing
  • Website
  • Broadcast Emails
  • Video Editing
  • Signature Program
  • Communications Project Support

Marc works to keep members informed about association and membership news through print and electronic media. He has a background as a graphic designer as well as a film background with knowledge in the development of Selected’s Why We Gather YouTube channel.

Amy Hunt

Amy Hunt
Director of Meetings and Education

  • Educational Planning
  • Meeting Planning
  • Speaker Contracts
  • Hotel Contracts
  • Selected Leadership Academy

Amy is responsible for all of Selected's meetings and educational programming, including the Annual Meeting, NextGen Seminar, Spring Management Summit,Group Roundtable Meetings and Selected Connections programs—nearly 30 events sponsored each year by the association. Amy works closely with the Board of Directors, Programming Work Group, Leadership Council and NextGen Advisory Group to create meeting experiences that emphasize take-home value and foster increased interaction among members. Amy invites suggestions and feedback from all members in order to continually evolve and improve Selected's meeting offerings.


Patty Neuswanger
Member Engagement Director

  • Member Engagement, Support & Education
  • New Member Onboarding
  • Firm Data Integrity
  • Member Feedback
  • Overall Marketing Strategy

Patty brings a wealth of nonprofit and corporate experience in marketing, communications, public and media relations, sales and publishing. Her goal is to help members identify and leverage the many benefits available through membership and connect the dots between member needs and how Selected can provide solutions. Patty also oversees Selected’s marketing and communications strategy.


Robert Paterkiewicz
Executive Director & Chief Executive Officer

  • Spokesperson for Selected
  • Headquarter Administration
  • Preferred Partner Program
  • Annual Operating Budget
  • Allied Relations and Representation
  • Strategic Planning

Rob is a seasoned association executive with over 27 years experience from management and leadership positions within various trade and professional associations. His professional background and extensive hands-on experience with the difficulties and challenges faced by members ensures that he is ready and able to assist you in whatever need you may have. As the Executive Director and Chief Executive Officer of Selected, Rob serves as the chief administrator and is ultimately responsible for all functions of the association. He supervises all staff and headquarters activities and is responsible for the formulation, implementation and evaluation of all programs and services offered through Selected.

Sarah Pojanowski

Sarah Pojanowski
General Counsel

  • Legal Counsel
  • Member Consultation
  • Funeral Rule Matters

Sarah began working on matters for Selected Independent Funeral Homes while working with Michael Cohen on a wide variety of litigation, government investigation and counseling matters. She continued with a particular focus on antitrust and trade regulation issues, including issues facing trade associations. She has significant experience in the law pertaining to nonprofit trade associations.

zoephel denise web

Denise Zoephel
Assistant Executive Director

  • Family Follow-Up Survey
  • Management Comparative Program
  • Selected Study Groups Program
  • Selected Transfer Services Program
  • Selected Resources Program
  • Headquarters Operations

Denise oversees all aspects of Seleted’s member programs and services. She works closely with members to help educate them on program benefits and to ensure they get the most out of their participation. Denise encourages member feedback and program enhancement suggestions. She has extensive knowledge of strategic planning, sales and marketing through previous positions held at both nonprofit and for-profit organizations.

bea pedersen

Bea Pedersen
Educational Trust Director of Development

  • Scholarships
  • Fundraising and Development
  • Job Fairs 
  • Mortuary Science School Liaison

Bea is responsible for cultivating and growing involvement and financial support of the Selected Educational Trust and also directs all administrative aspects of the Trust including scholarships, fundraising events and relations with mortuary science schools and students. Bea is the key staff liaison between the association, Trust, donors and all related stakeholders.

bea pedersen

Deb McReynolds
Administrative Assistant

  • Administration
  • Web-based Platforms
  • Trust Marketing & Events

Deb comes to the Selected Trust with a robust skillset in executive and administrative support roles. She supports the activities of the Trust and will be concentrating on the fundraisingn and marketing platforms, marketing, events and administration. fundraising activities and issues around these areas.