Building a Strategy that Adapts: 2027 NextGen Seminar

A strategic plan is only part of the equation. As customer expectations and the competitive landscape change, funeral service leaders need to consider how their firms can adapt while maintaining the strengths of their traditional business.

At the 2027 NextGen Seminar, Johannes Mutzke, founding partner of BlueInc Strategies, will lead Beyond the Fixed Plan: Adaptive Strategy Built Around the Customer. Through quick exercises, small-group work, and discussion tied to attendees’ own firms, participants will practice viewing their services through the customer’s eyes and exploring new ideas in small, manageable ways before making larger commitments.

Join us January 24–28 at the all-inclusive Dreams Macao Beach in Punta Cana, Dominican Republic! Regardless of the outcome of the proposed NFDA merger, the 2027 NextGen Seminar will continue as planned. We understand that members may have questions amid the uncertainty, but we are committed to bringing members together for connection and professional growth.

Start planning your NextGen Seminar experience today!

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Special thanks to Kelco, NextGen Community Program Partner, for their continued support and sponsorship of the 2027 NextGen Seminar.

Date : 11/4/2026