Spotlight: Texarkana Funeral Homes
Texarkana Funeral Home - Texas
Texarkana Funeral Home - Arkansas
Chapelwood Funeral Home
Bates-Rolf New Boston
Contact: Fred Meisenheimer
The winds of change are blowing for funeral homes with cemeteries. Fewer families are opting for traditional burials, which have been a predictable source of income. A greater percentage choose cremation for their loved ones. The low-cost option is faster, and often allows them to bypass the visitation and funeral altogether.
As a result, Texarkana began an intentional effort to educate its staff and families about all available options connected with cremation. The firm also developed packages offering full-service resources for pre-need families seeking cremation.
Even with the proactive steps Texarkana has taken to address increased cremations, Meisenheimer is realistic about the challenges ahead. “The rise in cremation will change financial performance. Even with a full-service cremation package, the revenue is still significantly less than a burial. . . . We can stay profitable and sustainable as long as we don’t forget who we are. That might mean that we’re smaller in the future than where we are today.”
One of the keys to sustainability is having a Unique Selling Proposition (USP). Meisenheimer emphasizes Texarkana’s commitment to quality in the little things as the trait which sets the firm apart from others. “We pride ourselves on the level of service we provide, the resources that we have and what we can do for the families.” Facility maintenance, the use of modern furnishings, current vehicles and well-dressed staff are all elements of the ultimate service experience the firm delivers on a daily basis. “We will not sacrifice those things and accept anything less. That’s who we are, and that’s what we’re going to be.”
Perhaps you are a firm considering a cemetery purchase. Meisenheimer recommends the following:
- Avoid outsourcing your maintenance work to a third party. Outsourcing may be cheaper, but using your own staff allows you to maintain a high standard of service.
- Train your staff on all of your firm’s operations – funeral home and cemetery included. Adopt a team approach with your cemetery and funeral home staff. If someone at the funeral home asks questions about the cemetery, the funeral home should be able to answer those questions. A family should be able to get all their questions answered at one time and place.
With Texarkana’s commitment to building relationships and providing exceptional service, the firm is on track to extend its influence for many generations to come.
To be featured in an upcoming Funeral Home and Cemetery Management Spotlight, contact Donna Anderson at firstname.lastname@example.org or 800-323-4219.